Adult dating site ratings
Channel 5's rival Big Brother, which once drew over nine million viewers in its noughties heyday, has been left bloodied and beaten in this year's ratings war, pulling in less than three quarters of Love Island's audience last week.
Last Sunday night saw Big Brother's viewing figures plunge to 690,000 viewers, while ITV2's offering soared to an audience of 1.5 million.
The summer ends with a viewer vote deciding on the winning pair.
A £50,000 prize pot is up for grabs and in an added twist past series have seen the champs have to choose whether or not to split the money.
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All eyes on them: The randy islanders can't always save the hanky panky for the night vision cameras.
Now in its third series, after an original two season run ten years ago, Love Island is pulling in well over a million viewers with its blend of bed-hopping and bust-ups.
So how has a dating show on a non-mainstream channel got a nation lovestruck?
In an added twist past series have seen the champs have to choose whether or not to split the money.
If one of them chooses to keep all the money, both lose out on the whole pot.